Launched in 2024, the GEITEGET initiative—which means “intelligence and knowledge” in the Mi’gmaq language—has engaged over 150 stakeholders from Indigenous, tourism, institutional, and economic sectors. Based on a rigorous seven-step methodology, including economic studies, international comparative analyses, sectoral assessments, and field consultations, it has produced one of the most comprehensive profiles ever created of Indigenous tourism in Quebec.
The GEITEGET initiative forms the foundation of the sectoral action plan and its implementation over the next 10 years. The three phases of implementation will, in particular, highlight Indigenous cultures in public spaces, accelerate the sector’s development, support entrepreneurs, and enhance the visibility of Indigenous tourism in Quebec and internationally. Raising awareness of Indigenous realities and promoting better coexistence are also central to upcoming initiatives.
Consult the strategy sheet for more information regarding GEITEGET
Ultimately, GEITEGET aims to achieve -
• + 28.2% in the number of Indigenous businesses and a doubling of export-ready businesses
• + 65% increase in total revenue
• Sectoral GDP of $137 M
• + 46.5% in direct jobs
• Total of nearly 4 million visitors
Although ambitious, these macroeconomic targets are based on real growth potential, driven by visitors’ growing interest in Indigenous tourism experiences, the richness of First Nations and Inuit knowledge and cultures, and the unprecedented mobilization of partners committed to the initiative. Taken as a whole, GEITEGET marks the transition from recognized potential to a structured and ambitious collective vision.
“GEITEGET is much more than a tourism plan: it is a collective vision driven by the 11 Nations to build a sector that is stronger, more visible, more sustainable, and deeply rooted in our identities. Through this ambitious initiative, Quebec affirms its commitment to making Indigenous tourism a leading experience in its destination, following the example of major international destinations such as New Zealand, Australia, and British Columbia. For the first time, Quebec is adopting a comprehensive roadmap enabling Indigenous tourism to fully realize its economic, cultural, human, and identity-based potential, while making a concrete contribution to bringing peoples closer together and fostering better coexistence.”
— Steeve Wadohandik Gros-Louis, President of ITQ.
