Indigenous Tourism Québec undertakes significant shift towards environmental sustainability with Government of Canada support

Nearly $40M for Quebec tourism recovery: Organization receives $809,600 from CED.

Wendake, Québec, June 29, 2022Canada Economic Development for Quebec Regions (CED)

As a major economic driver, Canada’s tourism industry generated over $100 billion annually before being hit hard by the pandemic. Today, the Government of Canada is ensuring that tourism once again thrives and reaches its full potential.

The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance, on behalf of the Honourable Pascale St-Onge, Minister of Sport and Minister responsible for CED, today announced a non-repayable contribution of $809,600 for Indigenous Tourism Québec (ITQ). This CED assistance will help ITQ develop and enable a recovery in a tourism sector so affected by the pandemic.

The project involves developing and structuring Indigenous tourism products, services, and experiences through sustained mentoring for entrepreneurs, especially those in green and sustainable tourism and those making the digital shift. Local Indigenous communities have increasingly expressed a willingness to develop authentic, sustainable, innovative tourism and grow businesses by connecting them to local clienteles and targeting markets outside Quebec. This structural approach to the sector will make it possible to support nearly 100 Indigenous tourism businesses across Quebec. CED’s support will focus on the overall costs of the project, including professional fees, travel costs, and management fees.

Founded over 30 years ago, Indigenous Tourism Québec, a non-profit sectoral tourism association, has a mission to provide Quebec’s Indigenous entrepreneurs active in the tourism industry with an organization to represent them. In addition to defending their interests, ITQ stimulates their development through a range of products and services to improve their business practices and better position them in tourism markets.

The Government of Canada recognizes and supports businesses and organizations that are a source of pride in their communities. Quebec’s economic recovery relies on a strong tourism industry made up of organizations with deep roots in the regional economy. The players in this sector are major contributors to growth, as well as key assets in rebuilding a stronger, more resilient, greener, and more just economy for all.


“As we move towards reconciliation with Indigenous peoples, we see tourism as reconciliation in action, providing unique experiences and stimulating job creation and economic growth for Indigenous communities. Today’s announcement of financial support for Indigenous Tourism Québec will help support the growth of the tourism sector while continuing to offer visitors from all walks of life the opportunity to learn more about the experience of the peoples whose collective memory dates back from time immemorial.”

The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance

“The tourism industry enables us to showcase Canada’s culture and diversity to visitors from around the world. Our government continues to be here for tourism businesses and organizations to ensure they recover, as is the case today with the announcement of our funding for Indigenous Tourism Québec (ITQ). These major investments will enable tourism organizations to look to the future. CED’s financial contribution to ITQ represents excellent news for the entire sector!”

The Honourable Pascale St-Onge, Member of Parliament for Brome–Missisquoi, Minister of Sport and Minister responsible for CED

“Indigenous tourism has experienced extraordinary growth in Quebec in recent years! We owe this success to the 247 Indigenous tourism promoters, community leaders, as well as strategic partners who enable us to accompany and promote our sector. While the relationship of trust between Indigenous Tourism Québec and CED is not new, we are proud of today’s announcement, which will enable our members to accelerate the digital shift, the green shift and the development of their businesses.”

Steeve Wadohandik Gros-Louis, President, Indigenous Tourism Québec

Quick facts

  • Tourism accounts for $102 billion in annual economic activity, 1.8 million jobs and 2% of Canada’s GDP.
  • Today’s announcement is part of a series of CED announcements that have been taking place in recent weeks confirming a total of nearly $40 million in investments in Quebec tourism projects that will contribute to the economy of tomorrow. These are strategic investments in projects that will make it possible to ensure tourism recovers.
  • The funding comes from the Tourism Relief Fund, which was specifically created to help tourism businesses and organizations offer innovative products and services for visitors and prepare to welcome international travellers again.
  • CED is a key federal partner in Quebec’s regional economic development. With its 12 regional business offices, CED accompanies businesses, supporting organizations and all regions across Quebec into tomorrow’s economy.

Associated links

CED funding initiatives and programs


Media Relations
Canada Economic Development for Quebec Regions
[email protected]

Ariane Joazard-Bélizaire
Press Secretary
Office of the Minister of Sport and Minister responsible for
Canada Economic Development for Quebec Regions
[email protected]

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On this National Indigenous Peoples' Day, ITQ is pleased to launch this call for projects in support of Indigenous tourism enterprises of various development stages.

This will allow Indigenous tourism enterprises from the 11 Nations in Quebec (in communities or in urban areas) to modernize, adapt their experience or digitize their attractions, for the benefit of visitors. Our assistance will also make it possible to extend the tourism season for some, alleviate the labour shortage or promote revenue growth.

By March 31, 2023, ITQ plans to support many enterprises based on their needs, as established by specialized and targeted consulting services, as per the following:



*A specific information session on this focus area will take place in September 2022.

Projects can be submitted now via the application form or a detailed email which must include the necessary information presented of the APPLICANT GUIDE. This guide will allow you to properly meet the requirements of this call for projects, and above all, to find all the precise answers on this opportunity. Successful applicants can receive funding of up to $15,000.

For any questions about the program, please contact ITQ Development Advisors, Émilie Mckenzie ([email protected]) | 581-397-4511 or Pierre Kanapé ([email protected]) | 418 446-2870.

This call for projects is made possible thanks to CED’s Tourism Relief Fund.


Northern Incubator-Accelarator
An Innovate Program to Stimulate Development of the Tourist Offer North of the 49th Parallel

Quebec, April 8, 2021 – The three sectoral tourism associations responsible for the nature-culture-adventure product—Quebec Outfitters Federation (QOF), Indigenous Tourism Quebec (ITQ), and Aventure Écotourisme Québec (AEQ)—are delighted to benefit from the support of the ministère du Tourisme and the Société du Plan Nord to develop the tourist offer north of the 49th parallel.

The $8 million investment, announced today by the minister of Tourism, Ms. Caroline Proulx and the minister of Energy and Natural resources, Mr. Jonatan Julien, will allow these partners to begin consultation work with the various stakeholders in the field and to structure the incubator-accelerator’s intervention model.

As program manager, the Quebec Outfitters Federation will leverage the expertise not only of its sectoral partners, but also of all local stakeholders. Their in-depth knowledge of the territory, resources and clienteles will help develop a program adapted to the reality of companies operating north of the 49th parallel.

“We want to set up an incubator-accelerator that is both innovative and agile, which will be built on solid foundations and lasting relationships. The expertise of the three sectoral associations specializing in the nature-culture-adventure sectors and the consultation of community stakeholders will be at the heart of the process. The incubator-accelerator should act as a catalyst for structuring projects that will enhance the tourism offer for the benefit of all,” explains Marc Plourde, president and general manager of QOF.

“The intervention model will be developed in harmony with local communities and territorial issues. Selection criteria will be based on respect for cultural values and sustainable development. In addition, the sustainability of the approach and the transfer of expertise from south to north are at the centre of our thinking,” says Dave Laveau, general manager of ITQ.

Over the next few weeks, the implementation committee, made up of sector experts as well as ministère du Tourisme and Société du Plan Nord representatives, will coordinate meetings with local stakeholders and various potential partners in order to finalize the last parts of a unique operating model, which will be in perfect harmony with the needs of customers, entrepreneurs and communities.

“The growth of tourism in the nature-culture-adventure sector represents an important opportunity for Quebec. Thanks to its personalized format, the incubator-accelerator will propel new safe and distinctive experiences north of the 49th parallel,” says Pierre Gaudreault, general manager of AEQ.

Depending on work progress, a call for candidates could be announced in the coming weeks to form the first cohort of entrepreneurs.

Promoters are therefore invited to visit for more information and to subscribe to the mailing list to be updated on the official launch date.

This project is made possible through the contribution of the ministère du Tourisme and the Société du Plan Nord.

About the Quebec Outfitters Federation

Today, QOF represents more than 330 outfitters operating in Quebec: small and medium-sized businesses specialized in hunting, fishing and vacationing activities in nature.

This is an industry that helps maintain more than 4,500 jobs and generates economic spinoffs of nearly $200 million annually. Each year, approximately 425,000 people, 80% coming from Quebec, visit outfitters.

About Indigenous Tourism Quebec

Recognized by the ministère du Tourisme as the official spokespersons of Indigenous tourism and by the Assembly of First Nations of Quebec and Labrador as the main representative of the Indigenous tourism industry in Quebec, ITQ represents and works closely with more than 175 Indigenous member businesses. Dedicated to the representation of interests, the development and the promotion of the Indigenous tourism offer since 1991, ITQ believes in the importance of defending and supporting authentic experiences that celebrate the cultures of the 11 Indigenous Nations of Quebec, today more than ever.

Each year, ITQ creates more than 4,000 jobs and shares its culture with more than 1.2 million visitors while generating economic benefits of over $169 million.

About Aventure Écotourisme Québec

Aventure Écotourisme Québec is the sector-based tourism association recognized by the various ministries and organizations as a leader and official representative for adventure and nature tourism in Quebec, particularly within the framework of the Quality-Safety accreditation program. This organization has been devoted to the development of the sector and the promotion of nature and outdoor tourism for 30 years. Its primary mission is to defend the interests of member companies and organizations and to stimulate their growth by offering them a range of products and services that promote their development, the improvement of their business practices and their positioning in the various tourist markets.

This booming sector generates more than $120 million in economic spinoffs and helps maintain more than 4,000 jobs annually.


Vicky Boivin
Communications Manager
Quebec Outfitters Federation
[email protected]
Telephone: 418 877-5191, ext. 224
Cell: 418 254-3912

Resources from the Alliance de l'industrie touristique du Québec

Find all the information and programs put in place for workers, managers and entrepreneurs to support them in the current context here: Quebec tourism industry and COVID-19