Consult the list of our open or closed members

Phase 1 : Webinar on opportunities for Indigenous tourism
Phase 2 : Consulting Initiative by Experts
Phase 3 : Digital Support Program
Phase 4 : Funding program to renew Quebec’s indigenous tourism offer

Phase 1 : Webinar on opportunities for Indigenous tourism

On June 17, 2020 took place the free webinar "How to Seize Opportunities in a Time of Uncertainty". The discussion highlighted the opportunities for Indigenous tourism businesses and allowed the participants to plan for the future in the short to medium term. The webinar was hosted by Serge Plourde, with the participation of Marie-Josée Blanchet and Éric Dufour.

Phase 2 : Consulting Initiative by Experts

The second phase offers support in managing the crisis to ensure the continuity of your organization's activities. We will put at your disposal a team of experts who could support and guide you on four targeted areas : five (5) hours of consulting services for each Indigenous tourism organizations members of ITQ. Also, each organization that will attend the webinar will be able to benefit two (2) additionnal hours with a team of experts :

  • Human Resource Management
  • Financial Management
  • Legal Services
  • General Consulting Services

Please note that you can also select your own expert (who must be approved by ITQ beforehand). In this case, you can contact Marie-Pierre Lainé by email at with his/her name and contact details.

Phase 3 : Digital Support Program

Indigenous Tourism Quebec (ITQ) and the Conseil québécois du commerce de détail (CQCD) have decided to jointly support members in honing their digital skills and enhancing their visibility online. This program is intended for ITQ members who wish to improve their digital presence during the current global pandemic situation and update their web promotion tools and initiatives.

Please note that support will be provided to a first cohort of 30 enterprises this fall, followed by a second batch of the same size in winter. To register, simply contact Andrew Gros-Louis at or fill out this online form.


First Part - Building a Digital Action Plan

The first part of the program will consist of the following steps:

  • Assignment of an experienced digital marketing advisor and preliminary meeting to target the needs of the enterprise (20 to 30 minutes on the phone)
  • Analysis of the business situation and digital capabilities (30 to 60 minutes on the phone or via teleconference)
  • Development of an action plan (1 to 3 weeks)
  • Training, support and strategic advice to carry out the action plan.

Second Part - Financial Support for Carrying out the Digital Action Plan

Since September 2020, Indigenous Tourism Quebec (ITQ) has set up a program to help members sharpen their digital skills and boost their online visibility. Members can benefit from personalized assistance adapted to their context (with the support of the CQCD).

Part 2 of the program will provide financial support to all eligible ITQ members in implementing digital action plans and optimizing their digital presence.

This Part 2 of the Digital Support Program has been made possible by Indigenous Services Canada through the Strategic Partnerships Initiative (SPI - Tourism).

More specifically, this financial support targets projects which:

  • accelerate development of skills;
  • stimulate digital transformation;
  • create innovative content aimed at :
    • enhancing the visitor experience;
    • inspiring travellers and keeping them engaged throughout their journey.

Eligibility criteria

Eligible applicants

  • Any member enterprise (active and delegate) in good standing with ITQ
  • An enterprise that participated in Part 1 of the Digital Support Program

Eligible projects

  • Acquisition of software and technologies necessary for the digital shift
  • Creation of enhanced or innovative content
  • Creation or redesigning of website and internet page
  • Training of employees
  • Integration of e-commerce solutions
  • Mobile application and augmented reality projects
  • Elaboration of specifications for the development and implementation of digital tools
  • Any other digital requirements supported by the action plan

Financial aid


All participants of Part 1 of this digital program can receive $1,500 to carry out their action plan upon presentation of relevant invoices by February 26, 2021.

Additional funds

An additional call for projects is also being launched to finance more detailed projects and initiatives. Thus, ALL ITQ member enterprises are invited to submit, by February 19, a request for financial support by email to receive funding of up to $7,500 for digital initiatives. Applications will be assessed by a selection committee made up of an ITQ employee and two strategic partners.


For the $1,500 grant: By February 26
For additional funds: By February 19
The projects must be implemented before March 31, 2021.


Participating enterprises are responsible for reporting to ITQ on project progress, results and financial details in relation to the amount invested.

How to submit a request?

For the $1,500 grant, please send your digital action plan supported by invoices to Marketing Advisor Andrew Germain by email at: Use the following subject line: Digital Support Program Part 2

For additional funds, please send an email to Andrew Germain at with the following subject line: Digital Support Program Part 2/additional funds. The following elements should be included:

  • Digital action plan
  • Project schedule
  • Amount of investment requested
  • Suppliers and/or partners for the project
  • Summary budget of the project along with a submission

You can also submit your request by filling out the following form:

Contact details and additional information
Andrew Germain, or 418-997-1036
Laurence Lainé, or 418-803-2971

Phase 4 : Funding program to renew Quebec’s indigenous tourism offer

Aim: Renew the offer of Indigenous tourism enterprises in the current context.

Development funds

The pandemic has brought about numerous challenges for promoters that require an innovative approach in rethinking the tourism offer. Indigenous Tourism Quebec (ITQ) wishes to support enterprises chosen via the selection process. To ensure sustainability, ITQ will help enterprises better understand new market realities and assist them in implementing ways to continue welcoming visitors while complying with all heath requirements.

Sustainaible development funds

Moreover, in line with its commitment to sustainable development, ITQ aims to encourage Indigenous tourism promoters and communities to provide travellers with a quality tourism experience. In that respect, projects which put forward an integrated and community-based approach and which take into account environmental, economic and social aspects will be given special consideration.

Funding available

The funds available being limited, the funding cap per applicant will be $10,000.


As part of the funding application process, you must demonstrate that the funds will help your Indigenous tourism enterprise maintain its offer in the pandemic context. Also, you must be a member enterprise (active and delegate) in good standing with ITQ. Your project may include (for example):

  • Training for your staff
  • Upgrade of your website
  • Upgrade of your infrastructure
  • Upgrade of your existing offer
  • Health and safety equipment


The deadline to apply is Friday, February 19, 2021 at 4 p.m.
Important: All actions under your project are to be completed by March 31, 2021.

Application process

Applications must be sent by email and must include a document explaining the nature of your project (objective, expected results, partner involved, project leader, timeline) as well as a budget.


Participating enterprises will be responsible for reporting to ITQ on project progress, results and financial details in relation to the amount invested.

For more information and/or to submit your projects:
Marie-Pierre Lainé, Development Advisor


Resources from the Alliance de l'industrie touristique du Québec

1. Support for organizations in the application of sanitary measures

The tourism industry has adopted a health security plan to allow businesses to operate in the context of Covid-19. The plan includes common industry measures and, in addition, those by business sector. To support all companies in applying the measures, support managers have been trained in each of the tourism associations.

Public health measures may change. It is advisable to consult them regularly.

To consult the plan and the sanitary measures >>

2. Tourism purchasing center

The purchasing center was created by and for the industry and is open to all tourism businesses without exception, with no entry criteria or minimum purchases. A simple and advantageous operation for the entire industry. The more participants there is, the more it will be possible to negotiate attractive purchase prices and volume discounts.

Join the movement by registering now!

3. Support for Quebec tourism businesses in their adaptation to the standards of health security

An amount of up to 30,000$ could be granted to you to support you in carrying out your project. This financial support will be available until funds are exhausted or at the latest until March 31, 2021. The principle of first come first served will apply.

View the eligibility criteria by clicking here.

If you have any question, contact them by writing to

Learn more about the resources offered by the Alliance >>​